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Custom logo and branding solutions
Creating logos and branding for your company or a new product is probably one of the most important steps in that process. Your logo or brand is the first thing that potential customers will see, it should give a lasting positive impression of your company or product.
Logo creation is a very specific artform that requires a superior understanding of how shapes, fonts, and colors interact. The best logo designers understand the psychological effects of these elements on the perceptions of others. Failing to understand how these elements can affect the decisions made by potential clients can lead to disastrous results, and can even harm your company.
best practices for designing a new logo
What to look for in a logo
A logo is the face of your company. It’s what people recognize first about your brand. A good logo should communicate who you are and what you do. If you’re looking to create a new logo for your business, here are some tips to help you get started.
Before you start designing your logo, you need to know who you want to reach. What kind of audience? Are they young adults, older adults, families, etc.? Once you have identified your target market, you’ll be able to design a logo that speaks directly to them.
Your logo should work well across different platforms. You may want to consider using a vector-based file format (like.eps) instead of a rasterized image (.jpg). Vector files allow you to scale your logo without losing quality.
Keep your logo simple. Avoid using too many colors or complicated shapes. Use basic geometric shapes and keep things clean and simple.
You don’t have to stick to traditional logos. There are plenty of ways to express yourself creatively. Consider adding a symbol or shape that represents your business. Or maybe you could use a fun font that makes your logo stand out.
Make sure your logo includes details that make it unique.
Once you’ve designed your logo, test it out! Print it out onto paper and tape it to a wall. See how it looks in person before you finalize it.
Professional Graphic Design matters
Why should I use a Graphic Designer for my logo?
It is understandable that you would want to save money, especially when you are starting a new venture. Our advice is to save in other areas, because your logo is probably one of the most important elements when it comes to getting the attention of potential customers.
Your logo must inspire trust and confidence in your target audience, failure to do so would negatively affect your bottom line.
Professional Graphic Designers
What to look for in a logo
Here you can see some examples of the logos used by some of the biggest brands in the world. You will notice that they are all instantaneously recognizable, they do not require any descriptive text, and they can be used in a variety of situations without changing the brand messaging. These logos demonstrate a master understanding of design.
Professional Graphic Designers
What to avoid in logo design
Here are some examples of logos that were either designed by amateurs, or professionals who did not notice the unfortunate results of their work. In the case of the 2012 Olympics logo, the design was done by a very reputable agency and cost a lot of money. It was very poorly received by the populous, because it looked like the logo fell on the floor and shattered.
