Case Study: How We Helped Maple & Main Rebrand and Boost Sales by 47%
When local boutique Maple & Main approached us, they were stuck in a branding rut. Their logo felt dated, their website was clunky and slow, and their print materials didn’t reflect the upscale-yet-cozy vibe they wanted to communicate.
They knew it was time for a change—and that’s where Pascau Design came in.
🧩 The Challenge
Maple & Main had grown from a small market stand into a full retail location, but their brand hadn’t grown with them. They were struggling with:
An outdated logo and inconsistent visuals
A non-responsive website with low mobile traffic
Print materials (like business cards and signage) that didn’t reflect their values
Owner Sarah McAllister told us:
“We had great products and loyal customers, but our brand didn’t match the quality we were offering. People even asked if we were new—after 5 years in business!”
🎯 The Solution
We started with a deep-dive brand discovery session and rolled out a full identity refresh:
🔹 Logo & Visual Identity
Clean, hand-drawn-inspired logo that reflected their artisanal roots
Warm, earthy color palette
Versatile typography system for digital and print
🔹 Website Redesign
Mobile-first design with a seamless user experience
Integrated e-commerce functionality
Clear calls-to-action and updated product photography
🔹 Print & Promotional Materials
Luxe-textured business cards and in-store signage
Custom thank-you cards with their new branding
Branded packaging stickers and product labels
📈 The Results
Just three months after launch:
Website traffic increased by 62%
Online sales grew by 47%
Foot traffic rose thanks to polished signage and word-of-mouth buzz
Social engagement doubled after launching the rebrand with cohesive visuals
“We feel like a real brand now. Customers mention how ‘elevated’ everything feels—our new site, the logo, even the packaging. Pascau Design helped us level up in every way.”
— Sarah McAllister, Owner, Maple & Main
✨ Want Results Like This?
If your brand feels out of step with your business, it might be time for a refresh. Whether you need a full rebrand or just sharper visuals, we’re here to help.
